Product Design Strategies to face Tourism Market Trends
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Abstract
The challenges of post-pandemic recovery have defined a rethinking of tourism towards a more sustainable, inclusive and resilient alternatives. In this order, it is necessary to adopt strategies that bring the offers closer to the true current needs of the different tourism segments. The present work addresses an analysis about the possibilities of improving tourism products in a group of extra hotel facilities in Cayo Santa María. In this regard, a procedure for designing tourism products is selected and described in base of methodology proposed by SERNATUR (2015). Once the procedure has been selected, the possible options are evaluated based on a brainstorming session in a focus group, resulting in two lines of development of tourist products for extra hotel activity. These results are part of ongoing research, with a view to improving tourism management in the face of new market trends.
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