Informative dramaturgy, necessary reformulation of the program structure in the Telecubanacán telecenter

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Eliany Ramos Díaz
Grettel Rodríguez Bazán
Arley Vicet Bolufer

Abstract

The influence of digital platforms, migration to internet, and the hybridization of genres and languages are leading to a crisis in traditional television news programs. These reasons require the convergence of techniques from journalism and entertainment. This article characterizes the behavior of dramatic elements in the news magazine La Hora de Todos, broadcast by Telecubanacán, during the months of May and June 2022 and systematizes elements to be taken into account when applying dramatic criteria to news magazines. Methods such as bibliographic-documentary and qualitative content analysis were applied. The research reveals as its main results the difficulties in the dramatic construction of the magazine, the fusion of the Aristotelian structure and the cumulative progression structure, as well as the poor use of audiovisual resources. Proposals are made focused on improving the quality of content and form to attract audiences.

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How to Cite
Ramos Díaz, E., Rodríguez Bazán, G., & Vicet Bolufer, A. (2025). Informative dramaturgy, necessary reformulation of the program structure in the Telecubanacán telecenter. Directivo Al Día, 24(3), 87–102. https://doi.org/10.5281/zenodo.19820534
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Artículos
Author Biographies

Eliany Ramos Díaz, Telecubanacán. Santa Clara.

Licenciada en Periodismo

Grettel Rodríguez Bazán, Universidad Central “Marta Abreu” de Las Villas

Doctora en Ciencias de la Educación. Profesora Titular

Arley Vicet Bolufer, Telecubacán. Santa Clara.

Licenciado en Educación. Especialidad Geografía

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