Knowledge management to enhance learning and organizational development in touristic facilities.

Main Article Content

Mercedes García Diaz
Naida Verdecia Prades.
Gislena Mesa Contreras

Abstract

Knowledge management allows touristic organizations to have a better strategic vision of the capture, use and control of knowledge as a key asset, as a source of value generation; actually, it must be analyzed linked to the availability of said knowledge in a timely, precise and fast manner, through technological supports. This paper shows the partial results of a research that aims to design an organizational development program focused on knowledge management to improve the performance of the tourist facilities of the Key Santa María Destination. In this way, the aim is to generate an organizational culture where individual and group behavior promotes the construction of knowledge, its multiplication and shared use in the facilities. To develop the work were applied, among which, documentary analysis, observation, group work and interviews with experts stand out.

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How to Cite
García Diaz, M. ., Verdecia Prades., N. ., & Mesa Contreras, G. . (2025). Knowledge management to enhance learning and organizational development in touristic facilities . Directivo Al Día, 24(1), 30–39. Retrieved from https://directivoaldia.villaclara.cu/index.php/dad/article/view/256
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Artículos
Author Biographies

Mercedes García Diaz, Delegación de Gaviota Centro.

Especialista en Capacitación, Delegación de Gaviota Centro.

Naida Verdecia Prades., Delegación de Gaviota Centro

Especialista en RR-HH, Delegación de Gaviota Centro. Cursista de la Maestría en Dirección de la Universidad Central Marta Abreu de Las Villas.

Gislena Mesa Contreras, Universidad Central “Marta Abreu” de Las Villas. Santa Clara, Cuba.

Profesora Titular del Centro de Estudios de Dirección Empresarial. Universidad Central Marta Abreu de Las Villas.

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