Corporate Social Responsibility (CSR) and its communication.
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Abstract
This article aims to analyze certain positions of several authors on the topic of Corporate Social Responsibility (CSR). It is conducted using a bibliographic review as the main research technique, seeking to gather relevant information. The results reveal a solid theoretical basis; however, it lacks close links in terms of communication. There is a need to promote new studies that substantiate the link between strategic communication and the effective management of Corporate Social Responsibility, paving the way for its full implementation in the Cuban context.
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